Privacy policy

Last Updated: May 18, 2026

Welcome to House of Brilliant Shades (“HBS,” “we,” “our,” or “us”).

This Privacy Policy describes how HBS collects, uses, discloses, stores, and protects your personal information when you visit our website, purchase products, communicate with us, or otherwise use our services (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” mean any visitor, customer, or user of our Services.

Please read this Privacy Policy carefully before using our Site or submitting any personal information.

If you have questions regarding this Privacy Policy or our privacy practices, please contact us:

  • Email: sales@houseofbrilliantshades.com 
  • Phone: +1 (848) 212-0267 

 

Information We Collect

We collect personal information from you in a variety of ways depending on how you interact with our Site and Services.

Information You Provide Directly

When you place an order, create an account, subscribe to communications, or contact us, we may collect personal information including:

  • Full name 
  • Billing and shipping address 
  • Email address 
  • Phone number 
  • Payment information 
  • Account login credentials 
  • Customer service communications and inquiries 

Certain features of our Services may require you to provide specific information. If you choose not to provide requested information, some Services or functionalities may not be available to you.

 

Order and Payment Information

When making a purchase through our Site, you may provide payment and transaction information necessary to complete your order, including:

  • Credit or debit card details 
  • Billing information 
  • Shipping information 
  • Payment confirmation details 

Payment transactions are securely processed by third-party payment processors. HBS does not store complete credit card information on our servers.

We may use your contact information to communicate regarding order confirmations, shipment updates, returns, exchanges, or issues related to your purchase.

 

Automatically Collected Information

When you visit or interact with our Site, we may automatically collect certain information regarding your device and browsing activity (“Usage Data”), including:

  • IP address 
  • Browser type and version 
  • Device identifiers 
  • Operating system 
  • Internet service provider 
  • Referring and exit pages 
  • Date and time stamps 
  • Pages viewed and links clicked 
  • Shopping and browsing behavior on the Site 

This information helps us administer the Site, analyze trends, improve website functionality, enhance user experience, and maintain security.

 

Cookies and Tracking Technologies

Like many websites, HBS uses cookies, pixels, web beacons, and similar tracking technologies (“Cookies”) to improve and personalize your experience.

Cookies may be used to:

  • Maintain shopping cart functionality 
  • Save user preferences 
  • Recognize returning visitors 
  • Analyze website traffic and performance 
  • Improve Site functionality and Services 
  • Deliver personalized advertising and promotions 

Session Cookies

Session cookies are temporary and expire when you close your browser. These cookies enable essential Site features such as maintaining items in your shopping cart during checkout.

Persistent Cookies

Persistent cookies remain on your device after your browser session ends and help us remember preferences and improve future visits.

Most web browsers automatically accept cookies; however, you may modify your browser settings to reject or remove cookies. Please note that disabling cookies may impact certain features and functionality of the Site.

For additional information regarding Shopify-related cookies, please visit:
Shopify Cookie Policy

 

How We Use Your Information

We may use your personal information for business and commercial purposes including to:

  • Process and fulfill orders 
  • Provide products and Services 
  • Manage customer accounts 
  • Process payments and refunds 
  • Arrange shipping and delivery 
  • Communicate regarding orders, returns, or customer support inquiries 
  • Improve our Site, Services, and customer experience 
  • Personalize content, recommendations, and advertisements 
  • Detect and prevent fraud, unauthorized activity, or misuse 
  • Comply with legal obligations and enforce our policies 
  • Send newsletters, marketing communications, promotions, and special offers 

You may opt out of receiving promotional communications at any time by following the unsubscribe instructions included in our emails.

 

Sharing and Disclosure of Information

HBS does not sell or rent your personally identifiable information to third parties for independent commercial use.

We may disclose personal information to trusted third parties and service providers that assist us in operating our business and providing Services, including:

  • Payment processors 
  • Shipping and logistics providers 
  • Website hosting providers 
  • E-commerce and technology providers 
  • Marketing and analytics partners 
  • Customer support providers 
  • Fraud prevention and security vendors 

These third parties are authorized to use your information only as necessary to perform services on our behalf.

We may also disclose personal information:

  • To comply with applicable laws, regulations, legal processes, or governmental requests 
  • To enforce our Terms of Service or other agreements 
  • To investigate or prevent fraud, security issues, or unlawful activity 
  • To protect the rights, safety, property, or operations of HBS, our customers, or others 
  • In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of business assets 

 

Marketing and Promotional Communications

If you subscribe to our newsletter or promotional communications, we may send you information regarding:

  • Product launches 
  • Promotions and discounts 
  • Brand news and announcements 
  • Events and campaigns 
  • New arrivals and featured collections 

You may opt out of promotional communications at any time by clicking the unsubscribe link in marketing emails or contacting us directly.

Please note that we may still send non-promotional communications related to orders, transactions, customer service, or account activity.

 

Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms not operated or controlled by HBS.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage users to review the privacy policies of all external websites before providing personal information.

 

Data Security

HBS implements commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information.

Sensitive information transmitted through our Site is encrypted using Secure Socket Layer (SSL) technology.

While we strive to use industry-standard security measures, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security of your information.

 

Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide Services and fulfill orders 
  • Maintain customer accounts 
  • Comply with legal, accounting, and tax obligations 
  • Resolve disputes 
  • Enforce agreements and policies 
  • Protect our legitimate business interests 

 

Children's Privacy

Our Services are not intended for individuals under the age of 13, and we do not knowingly collect personal information from children.

If we become aware that a child has submitted personal information to us, we will take reasonable steps to delete such information promptly.

 

Your Privacy Rights

Depending on your jurisdiction and applicable privacy laws, you may have certain rights regarding your personal information, including the right to:

  • Access personal information we hold about you 
  • Request correction of inaccurate information 
  • Request deletion of personal information 
  • Withdraw consent where processing is based on consent 
  • Opt out of certain marketing or advertising activities 
  • Request information regarding disclosure of personal information 

To exercise any applicable rights, please contact us at sales@houseofbrilliantshades.com.

We may require verification of your identity before responding to certain requests.

 

Data Controller

For the purposes of applicable data protection laws, and unless otherwise expressly stated, HBS – House of Brilliant Shades is the data controller responsible for your personal information collected through the Services.

If you submit a request regarding your personal information, we may take reasonable steps to verify your identity before processing such request in order to protect your information and comply with applicable laws.

Where permitted by law, you may designate an authorized agent or representative to submit requests on your behalf. We may require proof of authorization and identity verification before fulfilling such requests.

 

Notice Regarding Electronic Communications

Certain features or services available through our Site, including live chat, SMS communications, customer support messaging, or similar communication tools, may monitor or record communications for quality assurance, training, security, customer service, and operational purposes.

By using such communication features, you acknowledge and consent to the recording, monitoring, and storage of such communications to the extent permitted by applicable law, including the California Invasion of Privacy Act (“CIPA”).

If you do not consent to such recording or monitoring, please refrain from using these communication features or contact us through alternative methods provided on the Site.

 

California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act (“CCPA”) and other applicable California privacy laws.

These rights may include the right to:

  • Request disclosure of collected personal information 
  • Request deletion of personal information 
  • Opt out of certain sharing practices 

HBS will not discriminate against users for exercising privacy rights provided under applicable law.

 

International Users

If you access our Services from outside the United States, please note that your information may be transferred to, processed, and stored in the United States or other countries where our service providers operate.

By using our Services, you consent to such transfer and processing.

 

Changes to This Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time without prior notice.

Any changes will become effective immediately upon posting the revised Privacy Policy on the Site. The “Last Updated” date at the top of this page indicates when this Privacy Policy was most recently revised.

Your continued use of the Site following any updates constitutes acceptance of the revised Privacy Policy.

We encourage you to review this Privacy Policy periodically.

 

Contact Information

If you have any questions regarding this Privacy Policy or our privacy practices, please contact us:

HBS – House of Brilliant Shades
houseofbrilliantshades.com
Email: sales@houseofbrilliantshades.com
Phone: +1 (848) 212-0267

Drafted using user-provided policy references and structure guidance.